DESTINATION OF THE FUTURE
A 'Special Tourism Area'
Tourism Development in India
National Policy for Tourism development in India is based on
a broad action plan including
of natural heritage
development of the tourism destinations
of domestic tourism
of international tourism and optimisation of foreign
of tourism products
of which together will increase India's share in world
the 1990's, World Tourism Organisation projections
indicated that global international tourist arrivals would
increase at around 4.8% p.a. from around 500 millions in
1993 to 661 millions by the year 2000, and then by 3.6% p.a.
to 937 million by the year 2010. The South Asia region,
within which India is located, received 3.2 million
international arrivals, i.e. 0.7% of global tourist arrivals
in the 90's.
analysing this scenario, the Government of India concluded
that more destinations should be identified for integrated
resort development. This was implemented by the 'Special
Tourism Area' programme aimed at development and
popularisation of 'Beach Tourism' in the country.
scheme to attract investment in hitherto unknown
destinations, which held immense beach tourism potential.
A Special Tourism Area
1992, the Government of India declared Bekal as a Special
Tourism Area. Extremely scenic landscape, extensive beaches,
numerous estuaries and backwaters and unspoilt environs
qualified Bekal as a potential site for an international
standard beach destination.
The most potential beach destination in South Asia
is unarguably one of the best potential beach resort
destinations in South Asia. India has a very few comparable
locations that offer the diversity of attractions to be
found in Bekal. Yet, unlike most other existing resort
destinations which are close to a major urban centre, and
thus already over developed, the Bekal area is still virgin
and pristine, offering the opportunity to set up a new
planned resort destination.
basic thrust of the project is sustainable tourism and is
considered in terms of the socio-economic and environmental